We’re a team from Sweden with one simple mission: to create nicotine products that stand out from everything else on the market.

Born in the country that invented modern snus, we combine Swedish craftsmanship, premium ingredients, and bold innovation to produce products that deliver exceptional quality and unforgettable experiences.

Our portfolio includes Berzerk, home to what we believe is the world’s strongest snus, and White Gold, our premium range of Swedish nicotine pouches, crafted for users who demand outstanding flavor, comfort, and performance.

We don’t follow trends—we create products that challenge expectations. Every can is developed with the same philosophy: uncompromising quality, honest ingredients, and a passion for pushing boundaries.

Whether you’re looking for extreme strength or a refined everyday experience, you’re in the right place.

Made by Swedes. Inspired by tradition. Built for the world.